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Strategic management:wisdom, prices, penalties, and distinctions -साम, दाम, दंड और भेद.


As per general definition, Strategic management is the continuous planning, monitoring, analysis and assessment of all that is necessary for an organization to meet its goals and objectives.But here I put it with down to earth approach.

In literal term, a strategy is the art of planning and directing overall military operations and movements in a war or battle.We can apply the same philosophy to corporate strategic management also.Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat.Say, in marketing, I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.As per William E. Rothschild,”What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desired results? The answer to this you can call strategy.” In real life, a strategy is actually very straightforward. You pick a general direction and implement it at the cost of anything, anyhow.

The scale of how powerful you are that is how easily you get to do something you want. Whether it is a nation, organization, or a person, it is the scale to measure power. The question is how can anybody do any of his work? Acharya Chanakya, the great knower of political science, has told 4 ways to keep someone under his control. These are wisdom, prices, penalties, and distinctions. Now the question is how and when you can use these measures in your life.

आप कितने शक्तिशाली हैं इसका पैमाना यह है कि आप अपने मनचाहे काम को किसी और से कितनी आसानी से करा लेते हैं. चाहे कोई राष्ट्र हो या कोई व्यक्ति, शक्ति के मापने का पैमाना यही है. सवाल यह है कि कोई किसी से अपना मनचाहा काम कैसे करा सकता है? राजनीति शास्त्र के महान ज्ञाता आचार्य चाणक्य ने किसी को अपने नियंत्रण में रखने के ४ उपाय बताए हैं. ये हैं साम, दाम, दंड और भेद. अब सवाल ये है कि इन उपायों को आप कब और कैसे अपने जीवन में इस्तेमाल कर सकते हैं.

Good Luck!



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