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Personal Branding- Four elements of social selling


Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. It is the practice of marketing yourself and your career in the way that you would a brand. Utilizing various channels such as social media, a personal website, your resume, or word of mouth (never underestimate this one), the goal is to try and highlight your areas of expertise and relevant skills to others.

LinkedIn measures your social selling efforts. Here’s what adds up to your score and ways to improve them.

1. Establish your professional brand

Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.

2. Find the right people

Identify better prospects in less time using efficient search and research tools.

3. Engage with insights

Discover and share conversation-worthy updates to create and grow relationships.

4. Build relationships

Strengthen your network by connecting and establishing trust with decision makers.


LinkedIn assigns a score from 0 to 100 to all of us in this network based on your presence and interaction, called SSI (Social Selling Index) and that we can even have access to it.

The link to get your score is https://lnkd.in/ggMvAim and it measures:

▶ your profile
▶ interaction with other professionals
▶ value content contribution
▶ If you find the right people


Social selling leaders get better results

Social selling leaders create 45% more opportunities than peers with lower SSI.

Social selling leaders are 51% more likely to reach quota.

78% of social sellers outsell peers who don’t use social media.


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