How to Perform a SWOT Analysis?

SWOT simply stands for Strengths, Weaknesses, Opportunities, and Threats. The purpose of a SWOT analysis is to create a synthesized view of your current state. Watch our Virtual Strategist Whiteboard session to learn how you can perform and use a SWOT analysis for your organization.


 A good example of how to extend the SWOT analysis is shown here:

basic SWOT Coca-Cola:


· worldwide reputation in marketplace

· able to directly supply everywhere in the world

· monitoring and control over sales

· adequate distribution and resources


· product not innovating on itself

· unhealthy product

· difficult to maintain service level worldwide

· drying product innovations


· well established position with a well-defined market niche

· not many suppliers on the market;

· specialized demand grows

· good profit margins


· seasonal sales

· distribution channel in jeopardy

· healthy lifestyle is upcoming

· competition on raw materials procurement

Good luck! I hope this explanation was helpful for you!



[1] Video on youtube by:


[2]  Answer by

Peter Liu on Quora

[3] Image :





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